20 Free Lawn Care Flyer Templates and Examples (Lawn Mower Flyers)

Lawn Care Flyer Templates

Advertising is how business owners get the word out about their services or products, and it should be no different for a lawn care business. If you run such a company, you can use Lawn Care Flyers to get customers excited about your services, promotions, and events. You can also incorporate them into your marketing strategy, where they will help you turn potential leads into loyal, long-term customers. Are you interested in growing your lawn care business? Read on to learn more about these flyers.

What Is a Lawn Care Flyer?

A lawn care flyer is an advertising leaflet that tells readers more about your lawn care business, including where you are located, what services you offer, how much they cost, and so forth. It is an invaluable tool for any business that relies on customer sales because it helps market your company to previously untapped markets. Even better, flyers are very easy to create and distribute.

Lawn Care Flyers Templates & Examples

When to Use a Lawn Care Flyer?

You can successfully use flyers to market your services to any customer, be it a small shop with a grass island to a huge park in the city. You should consider this tool if you offer services such as:

  • Fertilizing
  • Exterior design
  • Flower bed planting
  • Landscaping
  • Weed control
  • Lawn maintenance
  • Lawn mowing
  • Hedge trimming
  • Sprinkler repair and maintenance
  • Yard waste removal

Essential Elements of a Lawn Care Flyer

The way you design and lay out the elements in your lawn care flyer will determine whether or not it moves readers to do business with you. If you wish to make a leaflet that stands out and turns readers into customers, makes sure to include the following key details:

1. Headline

Most people will read the headline to gauge whether or not they are interested in the rest of the material. Make sure your headline draws in the reader through informative text and creative font.

2. Company Details

Once you draw in a reader, keep them there by sharing important details about your business, such as your name, logo, mission, vision, and location.

3. Contact Information

How can customers reach you if they wish to know more about your services? Include your phone number, email address, and website address.

4. Territory

This is different from your company address because it tells clients what areas you serve, so they know not whether or not to hire you.

5. Services

This is arguably the most crucial part of your lawn because it is what potential customers want to know. What services do you offer? Do you mow lawns, repair sprinklers, design grass islands? How much do these services cost? Are there any discounts or current promotions? Make this section as detailed as possible.

6. Incentives

Now, tell readers why they should call you and not your competitor. This is where you include discounts, promotions, special packages, etc., that could incentivize potential clients to contact you. Make sure it is exciting and can hook your readers. Think of this section as your sales pitch to the reader.

7. Images

Images are great marketing tools because they are a visual representation of what you are saying. For example, if you say you are great at mowing and maintaining lawns, a customer might believe you more if you include images of lawns you have worked on in the last year. You can also include a picture of your team or happy customers.

Tip: Only include high-resolution images in your flyer. You also want to avoid going overboard and adding too many pictures as they will clutter your flyer and distract potential clients.

8. Call to Action

What would you like potential customers to do with the information you have just provided them? The obvious answer is to contact you with their lawn care needs. As such, you need to ask them to reach out to you in natural but direct words. Use something like, ‘we can turn your lawn into a paradise, so call us today at (your contact information) today!’

9. Client Testimonials

Lastly, include some positive statements from your previous and current clients about your business. What do your customers like about your services? Are you fast, reliable, affordable, attentive to customers? This information will encourage new leads to contact you. You can get it by asking your previous clients to review your business briefly.

Tips to Distribute Your Lawn Care Flyers

Once you have prepared and printed your Lawn Care Flyers, you must get them to potential customers. Some effective ways to distribute these documents include:

  • Door-to-Door Delivery – This method can take a lot of time, but it is the most economic. It also gives you a chance to build a relationship with your potential clients.
  • Leaving Flyers with Current Clients – Your clients can be your door to more leads, especially if they like your work. Consider giving them a few flyers to share with friends and family and even throw in a discount for each referral they make!
  • Leaving Flyers with Clients’ Neighbors – As long as you are in the neighborhood, there is no harm in distributing a few flyers to your clients’ neighbors. This method works great because they can easily see your work.

Frequently Asked Questions

How much do lawn care employees make?

The annual salary for lawn care employees is estimated as follows:

  • Top Earners – $32,500
  • 75th Percentile – $28,500
  • Average – $25,514
  • 25th Percentile – $22,500

How do I advertise my yard work?

You can use flyers, business cards, brochures, word of mouth, yellow pages ads, and social media.


Is landscaping good money?

Yes, landscapers can make a profitable income, considering the owner of a small landscaping business can make an average annual salary of $59,200.

Final Thoughts

Just distributing Lawn Care Flyers will not get you the results you want or grow your business significantly. You need to keep track of their effectiveness by collecting feedback from new clients. For example, you can ask new leads how they found out about your business then calculate how many customers your business has gotten from flyers within a year. You can then use this information to tweak your approach so that your business receives the maximum number of leads possible.

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