Startup Business Introduction Letter Template

During the initial stages of a business, reaching out to prospective clients or partners is crucial to your growth and success. You need to familiarize people with your brand and, in the process, create a buzz around your company. To gain this momentum, you should consider sending a startup introduction letter to all your current and new contacts.

A startup business introduction letter is a formal document that explains what a new company does, which products or services it offers, and how it plans to solve specific market problems. It is essentially used to introduce the business to potential customers, partners, investors, or distributors.

In this article, we review how to introduce your startup through a formal letter.

What to Include in a Startup Introduction Letter

As a newly established company, a startup introduction letter is your chance to make a good impression on a prospective client. You need to sell your mission while focusing on the pain points of the reader. You should also remember that you are trying to convince, not force, the reader to engage with your company. Here is what your letter should include:

  • A subject line briefly mentioning your reason for writing.
  • A proper and personalized salutation
  • An opening paragraph that captures the name, location, type, and establishment date of your business.
  • A detailed body further explaining how your company plans to solve the reader’s pain points.
  • You contact information
  • A strong but natural call-to-action
  • Your name, company title, and signature (hard copy)

Writing Tips for an Introduction Letter

Do you wish to get your message across efficiently? Consider the following writing tips:

  • Always use a clear and direct subject line.
  • Mention how you got the recipient’s mailing address in the first paragraph
  • Keep your message short and to the point.
  • Never include information if you are unsure of its relevance.
  • Use a polite, friendly, and professional tone.
  • Include a call to action to encourage the reader to respond
  • Before sending your letter, proofread it and double-check for errors.

Startup Business Introduction Letter (Format)


{Recipient’s Name}

{Recipient’s Address}

{City, State, Zip Code}

Re: Introduction to {Name of Business}

Dear {Mr./Mrs./Ms. Last Name},

I recently got your contact information from {name your source}. As the {job title, e.g., CEO} of {company name}, I am writing to introduce my business to you. We are a {type of business}, established in {date}, and serving the {city/state name} area.

{Company name} is owned and run by {introduce the executive team}. {Briefly mention the qualifications of each partner}. We are dedicated to {explain your mission}. As a business, we seek to {mention pain point and your company’s solution}.

I have attached a detailed company brochure for more information. We look forward to having you join us as a {client/distributor/investor etc.}. If you have any questions, contact us at {contact information}.

Thank you for your time.


{Your Name}

{Job Title}

{Company Name}

Sample Startup Business Introduction Letter

30 November 2030

Sheldon Fredrick

123 Main Street

Chicago, IL 45636

Re: Welcome to C Solutions

Dear Mr. Fredrick,

I am writing to introduce my company, C Solutions, which was established on 1 November 2030. We are a manufacturing and assembly company specializing in home appliances and based in the wider Chicago area. As a kitchen appliance distributor located in the same area, I believe you and C Solutions can form a mutually beneficial relationship.

C Solutions has been in business for one month now. In that time, we have managed to assemble and supply 40 refrigerators. Our mission is to help distributors in Chicago meet the rising demand for appliances without the extra cost of shipping.

I have attached a detailed company brochure for more information about our services, products, and prices. At your convenience, we would like to meet with you to discuss an offer.

We look forward to hearing from you.


Chelsea Pratt


C Solutions

Startup business introduction letter

File Format
  • MS Word


How you draft a startup business introduction letter will often depend on the intended recipient, which could be another business, client, or potential investor. That said, you should use the letter to familiarize the reader with who you are, what you do, and what role they can play.

An introduction letter should be written using a polite and professional tone. Keep your message short, precise, and to the point. If you don’t personally know the reader, always mention how you got their contact in the first paragraph.

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