This is a letter written to an organization or to a specific individual to request for money or some goods and services; they do this in exchange for helping them promote their companies.
This letter can perfectly be written by keenly following the guidelines in the sponsorship request letter sample, failure to do this; it might lead to a poorly written letter or failing to mention some important aspects of the letter hence leading to rejection.
Letter Format
Date
Your name
Name of your organization
Street
Dear, (sponsor’s name)
{Write the name of your event or the cause that you are requesting the sponsorship for, write a short history of your organization, background and also include its achievements to attract your reader.}
{Make your sponsor know why you need this sponsorship from him or her. Explain why you are not in a position to sponsor yourself and tell them how they can benefit from sponsoring you. Mention all the details of your event or the cause, be it the date venue or time. Politely ask them to donate a certain amount of money or any amount that they would feel is right for them, you should not demand a specific amount.}
Express gratitude and add your phone number so that they can easily contact you just in case they are willing to go forward with your sponsorship.
Sincerely,
Your Signed Name
Your Name (typed)
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Things to keep in mind while writing a sponsorship request letter
- Address your sponsorship request letter to the right person; you should also ensure that you use the correct address.
- Have all the information about the individual sponsor or the company in question.
- You should be well up to date with the whole information and guidelines from that company about their charitable sponsorship and remember to ask for a copy.
- Follow up your application by either giving the organization a courtesy call to ask for an appointment with your sponsor.
How to draft a Sponsorship Request Letter
- Step one: Start by writing a sentence or two stating your background, history, your skills and lastly experience.
- Step two: State the reason for writing this letter, describe in detail the event or the cause you are seeking help for, ensure to indicate the date, venue and other things that relate to the event.
- Step three: Now you should explain to them why they need to help you and do not forget to mention why you cannot afford to sponsor yourself, also mention how they will benefit by helping you.
- Step four: Express your gratitude especially for taking their precious time to read your letter and for considering it.
- Step 5: Proofread your letter to avoid sending it to your sponsor with a lot of errors; this may ruin your image and cause rejection by the sponsor.
- Step 6: Follow up your sponsorship request letter; this will help you know who rejected it and who accepted it.