20 FREE Press Release Templates & Examples

Press Release

A press release is an effective and easy-to-use marketing strategy designed to familiarize people with your brand. Through a press release template, you can inform your target audience of promotions, hiring, events, and new products and services, creating a buzz around your business. This article provides you with a guideline, format, and tips for using this document to improve your operations.

What Is a Press Release Template?

A press release template is a format used to prepare a press release, new release, media release, or press statement, which is a document that notifies media outlets of a company launch or event. Generally, a press release is prepared by a company or organization and gives the reader brief announcements about the topic of discussion.

Different types of Press Releases

There are many reasons you might use a press release, which brings rise to the different types of press releases. These include:

1. Mergers and Acquisitions

Loyal clients and stakeholders will want to know about changes in your company’s organization, especially when the changes signify growth. A merger and acquisitions press release can help you present this information along with quotes from the leadership team.

2. New Product Launches

A new product launch press release helps you inform your audience about new products and services, including their pricing, specs, availability, etc.

3. Events

Media sources and news outlets can help create a buzz around your company events. Of course, this begins when you send them an event press release describing the type of activity, invited guests, venue, prices, and other details.

4. Grand Openings

When opening a new office or moving to a new location, you can use a grand opening press release to announce your grand opening. The release will contain details such as the reason for the move – where applicable – invited guests, date, and venue.

5. New Partnerships

You can use a new partnership press release to inform people about the merging companies, the reason for the partnership, expected benefits, and other important details.

6. Awards

An award or accomplishment press release helps set up your brand as a respected name in the industry. It tells the recipient why you received the award, what the award means, and how they can attend the event, if applicable.

7. Rebranding

Rebranding involves a very tricky transition period that calls for a lot of communication between your company and your audience. A rebranding press release allows you to tell people what changes you are making, why you are making them, and when they will take effect.

8. Executive Promotions/Hiring

This press release serves to highlight new executive hirings or promotions. It highlights the executives’ important details, including a short biography.

Press Release Templates and Examples

Essential Elements of a Press Release Template

If you perfect your strategy and research, you can turn a press release into an invaluable piece of inbound marketing. Here are the elements the document should contain:

  • Logo. The company logo should be placed at the top center of the press release page to identify the source of the document to the reader. If you are sending the statement by email, consider including a PNG image link of your logo.
  • Contact Information. You should place your contact information (phone number and email) at the right margin of the page, just below the company logo. This will help the reader reach you in case they have questions.
  • Release Date. The release date should be in the left margin of the page, right below the company logo. It can say, ‘for release on {date} at {time}’ or ‘for immediate release.’
  • Headline. A suitable headline should be between 80 and 170 characters and should tell the reader what the release is about in a very concise manner.
  • Sub-Header. The sub-header falls below the headline and is designed to further the angle introduced in the header. It should be additional information – not repetition – and brief.
  • Dateline. The dateline comes right before the first paragraph of the body and is separated from it with a dash. It contains the place and date of the release, e.g., Jersey City, NJ, August 3 – {Body}
  • Introduction. When writing a press release, you should place all the pertinent information in the first paragraph. This segment should answer the questions of what, where, when, how, why, and who.
  • Body. The body provides additional information and should adopt a journalistic style of writing. Each paragraph should be 2 to 4 lines long and contain media content (photos, audio clips, etc.) or quotes from notable names.
  • Boilerplate. This is the last paragraph that gives the reader information about what your company does. It includes details, such as:
    Your company’s name
    Founding dates
    Mission statement
    Size
  • Call to Action. The call to action motivates the reader to reach out to you if they need more information.

How to Write a Press Release

If you have a press release template, preparing a press release is as easy as filling in the elements discussed above. However, even if you don’t, the steps remain the same. They are:

Step 1: Draft a Headline

Your headline may be one line long, but it is your one chance to make a good impression on the reader. Keep it short, captivating, and simple to understand.

Step 2: Describe the Focus of the Press

In the first paragraph, tell the reader everything they need to know about the press release topic. This is where you will answer the questions who, where, why, how, and when.

Step 3: Include a Quote

Consider adding a quote from the people directly affected by your press release to give the reader an idea of your news’s impact on the industry. You can quote executives, clients, or shareholders.

Step 4: Provide Background Information

Use the least paragraph to strengthen the information provided in your introduction. Remember, this segment should not include any new information – only supporting data or arguments.

Step 5: Create a Boilerplate

Lastly, describe your company’s mission, role, and vision. You can also include a link to your company’s website homepage.

Press Release Format

{Company Logo}

For release on {date} at {time}

Contact: {Your Name and Company Name}

Phone: {Company Phone Number}

Email: {Company Email Address}

{PRESS RELEASE HEADLINE}

{Sub-Header in Italics}

{City, State, Date} – {Introduction}

{Body, several short paragraphs}

{Company Name} is a {Short Biography – Boilerplate}

### {Signifies End of Document}

If you have any questions or need more information, please contact {name} at {contact information}.

Benefits of a Press Release

A press release provides media and news outlets with first-hand information, giving your company widespread coverage. This has several benefits, including:

  • Branding: You can use a press release to familiarize an audience with your company’s tone, mission, and values.
  • Content marketing: Press releases are a great inbound marketing strategy that can help you improve your reach and turnover of clients.
  • Traffic: A press release can link to your existing content, increasing traffic to your corporate website.

Tips for Publishing Press Release

When you finish drafting your press release, you must distribute it to media houses and journalists. Here are some pointers to guide you during this stage:

  • Approach Specific Journalists that have worked in your industry or with your company before.
  • Send them the press release under embargo a day before it goes live to give them time to prepare their story.
    Note: ‘Under embargo’ means that the journalist cannot share the information until the time you have specified.
  • Go offline and send your statement through a channel like a snail mail so you can stand out from the many companies sending emails.
  • Don’t publish on the hour, as this is when most companies schedule their releases. Choose a unique time like 6:06 or 4:14.

Conclusion

Having a press release template at hand can be a great marketing strategy for your company. Completing this document allows you to share information about your company’s brand, employees, products, services, and events. Generally, you will be able to build public relations for your organization and gain publicity for the things that matter.

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