A persuasive letter is a communique that is drafted by a person to another party to consider his point of view or give his course some worth considering. This letter is utilized by persons from all walks of life. A student in a school may draft it to persuade the school to drop corporal punishments, for instance.
To draft a quality letter, the use of a sample letter to that effect is highly recommended. It gives you the guidance and the step-by-step procedures you have to go through to do a better job. The sample is particularly handy if you lack the experience and the expertise necessary.
How to Write a Persuasive Letter
Step I: ‘Put your house in order’
Before you embark on drafting this letter, you should put your house in order. This simply means that you should gather all the points you would want to convey first and foremost. That way, it will be possible also for you to convey your points in a form that is right and to the point.
Step II: State the main points first
You should state the main points in the first paragraph. This is simply an executive summary of what you intend to put across. The object of this procedure is to acquaint the reader with the main points you intend to covey and argue out later.
Step III: Expound the requests in the subsequent paragraphs
Upon stating the main points in the first paragraph, move on to expound those points in finer details in the subsequent paragraphs. Go deeper to dispel every doubt and rumor that those main points may harbor. These should happen preferably in two paragraphs.
Step IV: Support your requests in the next paragraphs
You now have to support those requests in another one or two paragraphs. By ‘expounding,’ we mean giving finer details that may be necessary to validate those claims. At this stage, you go further to water down any ambiguities that may ordinarily arise or may still persist at this stage.
Step V: Close the letter
Having completed your submissions, time is now ripe to close the letter. Use the standard closing language and approach to do so. You may also restate your earlier point for the sake of deepening your own understanding of the same.
Persuasive Letter Format
A typical persuasive letter has to contain the following details:
- Your Name
- Your Address
- Recipient’s Name
- Recipient’s Organization
- Recipient’s Address
- Subject Line
- Introductory line (Paragraph I)
- Persuasive analysis (Paragraph II)
- Justification of your persuasion (Paragraph III)
- Closing segment
- Your signature
- Your first and last name
- Your designation
- Organization logo
Sample Persuasive Letter/E-Mail
Sample I: Paper Version (to the government)
Your City, State Zip Code
Your Phone Number
City, State Zip Code[Subject: A plea to zero-rate the student loans]
Dear Mr. /Ms. Last Name:
The staggering student loans are at the top of my priority. Having benefited from the loan scheme and by virtue of presently bearing the burden of repayment, I can authoritatively state that the huge interest rate is for all practical purposes, punitive.
My stance has also been vouched for by numerous studies. One such study intimated that a whopping 83% of students will never repay their student loans at least in part. To bolster the rates of repayment, I opine that you consider doing away with the interest rates.
You may also complement this by waiving the cumulative penalties that past defaulters have already accrued hitherto. That way, it will be possible to boost the repayment levels a whopping two-fold.
All the best,
Signature (hard copy letter)
Sample II: E-mail Version (to a teacher)
Dear [Recipients Name],
I draft this letter to you to kindly consider dropping your harsh rhetoric and threats you keep using against us students. While it may seem fancy to you, it is in fact counterproductive.
Many of us feel cowed and also tend to shrink back when confronted with them. Some of us, as a matter of fact, love to operate in an environment that is tranquil and wholly devoid of any threats.
I know some students are naturally difficult and often require some pushing to do something meaningful. Those people are well known. To them, I propose that you delineate them and treat them specially.
Alternately, you may also adopt a case-by-case approach while dealing with us. That may be daunting to you but at least it will guarantee that you handle us as per our unique traits and characters.
Please consider my proposal with favor,
Sincerely,[Senders Name] [Senders Title]
Tips for Writing a Persuasive Letter
Other than the use of a sample letter, there are other tips that are necessary to guarantee a good job. Below are five of the hottest tips that have been noted the time and again to yield better writing outcomes:
- Tip I: Re-assess your grounds for persuasion. Kick off the exercise by re-assessing your grounds for persuasion. Chances are that you just never got your facts right. By giving those grounds some second thoughts, you will be able to ascertain whether they are really valid or not. In case of any alterations, you will also know, yet again.
- Tip II: Outline the key points of the arguments. Move on now to outline the key points of your arguments. This is to make it possible for your recipient to grasp the points faster and hassle-free. Yet again, this procedure lets you determine whether indeed the points hold any water or may require further amendments before adoption.
- Tip III: Study the personality of the recipient. You should now study the personality of the recipient. By doing this, you will be able to know how to structure the letter, any amendments that may be necessary, or the kind of language that is to be used, among others. People respond differently to different circumstances, you know.
- Tip IV: Identify some of the downsides of your standpoint. As a matter of objectivity, it is important also to identify some of the downsides of your standpoint. It may not always be that you are right all along. In some instances, you could be partly right and partly wrong. Only by examining ‘the other side of the argument’ will you be able to verify this.
- Tip V: Use the right format and tone. In all your writing, use the right format and tone. Remember to abide by the rules that govern official letter writing. You want to seal every loophole that may jeopardize the acceptance of your letter at all costs, don’t you?
Types of Persuasive Letter
a.) Persuasive Letter for Students
Students may often engage in activities that are way off the mark. Rather than use a punitive approach to tackle the issue, it is always advised that you persuade the students. A letter to that effect will do the trick. It showcases
- Specific issues worth considering
- Names of the recipients or those targeted
- The date that the letter was drafted
- Actions and responses that are to be taken
- Ultimatum for taking such actions
b.) Persuasive Letter to a Teacher
Just like the students, teachers too may often overstep some bounds. If and when they do so, it is important to correct them respectfully. The persuasive letter to a teacher endeavors to handle that role strategically. Some ‘must-have’ contents are:
- Date and time of drafting the letter
- A highlight of the issues at hand
- Possible responses or actions to be taken
- Alternatives to the above actions
- How disputes are to be sorted out if need be
c.) Business Persuasive Letter
The business persuasive letter is used to draw the attention of an entrepreneur to a particular business opportunity or plausible course of action. It uses flowery language to convey the sentiments in a bid to boost the chances of the recommendations being adopted. Some points to consider are:
- Name of the recipient targeted
- Specific opportunity for consideration
- Breakdown of the opportunity
- Cost implications
- Suggestions on how to raise capital and venture in
d.) Persuasive Letter to Government
Have any concerns which you would want the government to address? Draft a persuasive letter to the government. This one pleads with the government to consider the abandonment of a particular course of action or the consideration of another. It uses a tone that is respectful to do so. The letter incorporates these points:
- The particular issue to be remedied
- Relevant clauses in the law that the issue violates
- Some suggestions on how to remedy the issue
- The costs and taxes involved in executing the exercise
- Things to watch out for in the process