20 Free Industry Analysis Examples & Templates

20 Free Industry Analysis Examples & Templates

Many businesses and analysts use industry analysis to develop competitive industry dynamics. Furthermore, it assists them in getting a sense of what is cooking in the industry, such as the external influence factors on the industry, credit system within your business sector, and industry prospects considering technological changes. It also helps them get a sense of your industry competition, among other emerging industries, the amount of competition within the industry, and demand-supply statistics.

Companies and entrepreneurs use industry analysis to understand the position of their companies compared to other participants in the industry. In addition, it helps them to identify threats and opportunities, which are likely to come their way. As a result, it gives them a robust idea of the future and present scenario. To make your business successful, you must understand the variation between you and your competitor in the market, then take full advantage of the results you get.

What Is an Industry Analysis?

Industry analysis is a tool for market assessment used by entrepreneurs and businesses to show potential companies compared to other industries. It is beyond regular market research since it shows how each company relates to its market trends and competitors. Industry analysis determines how best you can compete with the largest companies in the industry and get a significant profit.

How Can Industry Analysis Examples Help You?

Industry analysis examples feature methods that assist a company or entrepreneur in understanding the industry position compared to other competitors in the industry. Furthermore, it helps them identify threats and opportunities they are likely to come across. Finally, it also gives them a robust idea of the future and present scenario of the industry.

Industry Analysis Examples & Templates

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2013 Health Insurance Industry


Industry Analysis Worksheet

Industry Analysis The Five Forces

Industry Analysis



Industtry Anallysiis Templlatte



Market Research Report

PEST Analysis Template

Strategic Analysis Of Starbucks Corporation

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    Why is Performing an industry analysis important?

    Industry analysis is crucial because it allows companies to learn more about market conditions, which might affect their business. Remember, industry analysis can be subjective. Hence it might not guarantee you success. However, it can provide a framework, especially when developing sound business decisions or markets. Below are a few reasons for conducting an industry analysis:

    • Guarantees corrective actions or recommendations for future plans
    • It showcases the advantage of investments for stakeholders
    • Shows the company economic state
    • Avail new niche and opportunities markets for business personals
    • Figures out the current industry state, including market saturation or growth
    • Focuses on the competitiveness of a specific industry
    • Oversees the financial returns of your business
    • Focuses on demand and supply reports
    • It understands the historical and current industry trends

    Types of industry analysis

    Before you commence your industry analysis, you must familiarize yourself with the types of industry analysis. There are three primary types of industry analysis. Here is an overview of these types:

    1. SWOT analysis

    SWOT stands for Strengths, weaknesses as well as opportunities. It is a perfect way of summarizing multiple industry forces, determining the business implication in question. SWOT analysis is supported with a few factors, such as:


    The external factors are contingent events. Therefore, assessing the importance is based on the likelihood of external factors and their effect on the company. Furthermore, ensure you consider whether the management system can and intends to avoid the threat and take advantage of the opportunity.


    These are factors that already exist and have contributed significantly to the company’s growth to its current position. Moreover, internal factors are likely to continue existing even in the future.

    2. Broad factor analysis

    This type of industry analysis is also called a PEST analysis. These initials stand for political, economic, social, and technological. It is a crucial framework for analyzing the external environment. However, to utilize PEST for industry analysis. Analysts need to analyze four components. They include:


    The broad factor analysis technological aspects feature factors, like development and advancements; these changes how the business operates and how people usually live.


    Social effect in the industry refers to trends among individuals and entails a few things like demographics and population growth. It also includes trends in behavior, like social movements, fashion, and health.


    Several economic forces have effects on industry analysis. These forces include the capital market conditions, GDP growth rates, interest rates, exchange rates, and inflation.


    Industry analysis has political factors, including specific regulations and policies about a few things, such as overall political stability, labor laws, trade policies, tariffs, environmental regulations, and taxes.

    3. Competitive force model

    The competitive force model is also known as porter’s five forces. Besides, it is among the famous industry analysis models. Bear in mind that its creator, professor Michael Porter, initiated its nickname. This type of industry analyzes five external forces that might influence the market rather than the competitor’s direct actions. These five primary factors entail:

    Substitution threat

    This factor emphasizes the competitive threat from substitute products outside the primary industry. It includes higher quality products at a low price or identical products at a minimal price.

    Buyer bargaining power

    The buyer bargaining power focus on the consumer within the industry; if consumers incorporate much market power, they are likely to negotiate lower prices, inquire for discounts and encourage quality services and products.

    Supplier bargaining power

    Supplier bargaining power focuses on the figure of suppliers in the industry. It also focuses on the amount of bargaining power they feature with the companies. Additionally, industries with minimal supplier competition entail maximum supplier bargaining power.

    New threat potential

    This aspect usually showcases how difficult or easy it is for a new starting business to enter the industry. Likewise, easy entry means the new competitor may face constant risk. While difficult entry usually means few companies receiving many benefits for a longer duration.

    Competitive analysis of rivals

    The competitive analysis focuses on competitiveness among the companies within the industry and how varying products can make a difference.

    How to Conduct an Industry Analysis?

    Below are a few steps that will guide you in conducting an industry analysis:

    Step 1: Conduct a background research

    To understand your market, you must conduct detailed background research about your industry and competitors. On the other hand, choose whether you want to look at a specific subsection or the entire industry. Feature questions that you would love your analysis to answer industry standards, market growth, or even your competitors’ behavior. Create a list of your competitors and find a way to research them.

    Step 2: Collect data

    Ensure that you collect sufficient data to help you find answers to questions about the industry and your competitors. Work with the latest industry analysis report from your industry or any other company to understand the latest market trends. Make a point of going through your competitors’ advertisements, public financial data, product placement in stores, and promotional materials. This will help you learn more about their target consumer groups or profits. Similarly, you can utilize secondary sources, such as journal articles, marketing reports, and government statistics and data to acquire more information concerning the industry.

    Step 3: Analyze your data

    To analyze the data you have collected, you must use a single industry analysis model. Here, you can confidently compare the marketing campaigns of your competitors. Proceed and compare your strength to that of your competitors. When you are analyzing data, consider factors that might affect your figures, like:

    • Expected market growth
    • Effect of technology innovation
    • Regulatory conditions
    • Consumer preference
    • Impact of globalization on the market

    Step 4: Write your analysis

    It is appropriate to present your analysis as a written report. This makes your findings easy to share with others as well as read. Therefore, consider using the template to publish and write your finds. It must include:

    • Introduction- Commence by offering an overview of your industry, historical trends, or findings, usually compiled during research.
    • Aim- Put down the objective of your analysis and include the necessary questions.
    • Data- Showcase your collect data in graphs, charts, and words to offer reference points and context for your analysis.
    • Analysis- State the report of your findings and answer questions you had earlier mentioned in the aim section.
    • Future- State your company’s long-term and short-term effects depending on your analysis and address future challenges that may arise from your finds.
    • Summary- Create a summary of 4 to 3 lines covering your entire report.
    • Edit- Proofread and edit your report before distribution and publication.

    Step 5: Evaluate your business

    To decide on your company’s direction, ensure you use your report in the analysis section. Furthermore, most people conduct industry analysis to enhance their own company’s growth. Suppose you still incorporate questions after your first analysis. Then, you can run a second analysis, which aims at another industry aspect.

    Importance of Industry Analysis

    Industry analysis is considered as a form of market assessment, and it comes with a lot of importance, such as:

    • Helping a business understand the market conditions
    • It helps the business to forecast supply, demand, and financial returns from business
    • It indicates the industry competitiveness and the costs associated with exiting and entering the industry.
    • Industry analysis is essential when planning a small business
    • It helps identify which stage the industry is at that particular time and whether it is still growing and there is a chance to reap benefits or the industry is at its saturation point.
    • The analysis helps the entrepreneurs get a stronghold on the industry operation, discovering untapped opportunities.

    Note: Industry analysis is subjective and may not guarantee success. Therefore, incorrect interpretation of data usually leads an entrepreneur to a wrong path, or it can make them come up with bad decisions. This means you need to be extra careful when collecting your data.


    You are now well familiarized with the industry analysis examples and templates based on this detailed post. Therefore, suppose you are getting into business for the first time, do not forget to carry out an industry analysis because it will assist you in understanding the market condition. Besides, it is very effective when planning to commence a small business.