Hotel Marketing Plan Template – 6+ Samples

Hotel Marketing Plan Template – 6+ Samples

Running a hotel requires a huge amount of organization and coordination, regardless of the size of your operation. A Hotel Marketing Plan Template can save you time on your marketing tasks without compromising the quality of your approach.

A well-crafted template allows you to spend more time focusing on the internal workings of your hotel.

Hotel Marketing Plan Template

Hotel Marketing Plan Template


Hotel Marketing Plan

Hotel Marketing Plan 1


A Hotel Sales and Marketing Action Plan allows a hotel to construct and manage a sales and marketing implementation plan.

A marketing and sales plan helps hotels to look at how holistically they are approaching their marketing strategy and way that they could diversify their approach.

Planning marketing strategies is vital to increase business sales and return guests to your hotel.

New guests will be drawn to your hotel with an effective sales and marketing plan.

Hotel Sales and Marketing Action Plan

Hotel Sales and Marketing Action Plan 1


Hotel Sales and Marketing Plan

Hotel Sales and Marketing Plan 1


A marketing plan for a 5-star hotel outlines the approaches that will be taken to promote upper class or luxury accommodation.

A Marketing Plan for a 5 Star Hotel needs to reflect the prestige of the establishment.

Without a marketing plan promotions and advertising can become chaotic or unfocused.

A targeted marketing plan is often best when trying to attract those who are willing to pay more for 5-star accommodation.

Marketing Plan for a 5 Star Hotel

Marketing Plan for a 5 Star Hotel 1


An Executive Summary of a Hotel Business Plan is an overview of a business strategy that is often given to banks in order to secure approval or funding.

A first-class executive summary could make or break the chances of your hotel business plan securing approval.

Many people will not read past your executive summary so it is important that this document is well presented and reflective of your planning strategy.

Using a quality template or sample to build your executive summary of your hotel business plan can help you to clearly and professionally convey what makes your hotel idea viable and exceptional.

Executive Summary of a Hotel Business Plan

Executive Summary of a Hotel Business Plan 1


10 Best Hotel Marketing Ideas

  • Get Social Media Savvy – Building a friendly and active social media presence that interacts with others regularly is a great way to build brand awareness for your hotel.
  • Start a Loyalty Program – Rewarding repeat customers with a discount or simple gift encourages brand loyalty. Customers will be more likely to return with the enticement of a reward.
  • Use Search Engine Optimization – Get some advice or do some research into how to boost your rankings on online search engines using keywords and simple content rules.
  • Improve your Ratings – Check hotel rating sites for problematic reviews and gently encourage guests to review your hotel positively. Positive online reviews go a long way towards
  • Advertise to Past Guests – Using contact information to infrequently offer past guests deals can boost business.
  • Start and Maintain a Blog – A regularly updated blog that uses appropriate keywords and has great, relevant content can increase traffic to your hotel website.
  • Bonus Social Media Gifts – Reward guests for checking in or sharing a positive hotel experience on social media. Rewards could be as simple as a drink or meal.
  • Social Media Advertising – Social media advertising is a very effective way to reach new clients who like to travel or who may stay at a hotel in your area.
  • Press Release – It’s a classic approach, but one that works. A well-worded press release sent to news outlets can really boost the exposure of your hotel and brand.
  • Marketing Plan – A well-crafted marketing plan can help your hotel advertising approach to stay on track and using a template to formulate your marketing plan can be extremely helpful during the planning process.