In this modern world, email is king; thus, making an email template an essential component for the success of any business. But what is an email template? An email list template is a group of email addresses that the company creates through engagement with prospective clients during the lead-generating campaigns. It can either grow if the business lobbies new contact details from its site visitors or shrink if members unsubscribe from the email subscription.
With communication vital for any business’s success, you need to make sure to have an email list template. This is because it will enable you to maintain close contact with your customers at all times. Furthermore, it helps you maintain a systematized client base that continues to expand as each day passes. It is thus no surprise that an email list is a handy tool for your business.
Email List Templates & Examples
Here are some email list templates and examples to get you started.
Business email list
Email address list
Christmas Email list
Email list template
- MS Excel
Blank email list
- MS Word
Email marketing list
Customer Email list
Company Email list
Sample Email List
How to Create an Email List
Understand Your Potential Customers
You should start by first determining your audience before you start creating an email list. By doing this, you will be able to create a marketing persona, that is, the ideal representation of your ideal customer. In this basic persona description, you should do an in-depth review of everything about your audience including education, age, salary, gender, location, and family. It should also detail their values and fears as well as goals and challenges.
Build A Website
The next thing you should do is building a site where you prospective clients will meet. Whereas creating a website might seem like a scary proposition, you need not be worried about this. This is because you can still use a simple site to start developing an email list., with the landing page the most crucial element. The landing page is one page a page site that comprises of your email opt-in application.
If you wish to create a landing page, the most popular services to consider are;
When designing the landing page, you should incorporate all the important aspects including the headline, image as well as bullet points.
Get an Email Marketing Service
You should now proceed to create an email marketing platform through which to get in touch with your new email list. There are numerous platforms that provide this service, and the best option when starting out is the affordable and simple Mailchimp. If you are not on a budget, services like Infusionsoft are also an ideal alternative.
The purpose of an email platform is very simple, to organize your email list as well as send emails. You will also need to provide other services as your email marketing expands and this include drip campaigns, sequencing and many others. Nevertheless, make sure the manner you are collecting the addresses is legitimate and safe.
Have an Enticing Offer
The next thing you should do is make people want to join your email list and enjoy any of the services you are providing, building, selling or creating. You must prove to your potential customers that they will get something in return for your services. Therefore, you need to first establish what your target audience is looking for, and know which resources they need the most. You should do this by providing them with an eBook, a report, software or anything else that offers them value.
Things to Avoid When Creating An Email List
You need to avoid several mistakes when creating an email list to ensure you are sticking by the laid out best practices. Failure to do so, you then will most likely result in an email list that provides you with no value. Some of the things you need to avoid are;
- Purchasing an Email List. This is the simplest method of growing an email list, but it usually is among the most widespread problems experienced when building an email list. Such a list usually comprises of expired, unverified and unsegmented email addresses. Doing an email campaign on an unknown email address negatively affects your company’s sender-reputation score and reduces email deliverability. If your goal is to develop a unique business relation with your target avoid, you should never purchase an email list.
- Using Unverified Email Address. The use of unverified email lists is equally risky as purchasing an email list. The reason for this s that unverified email addresses are more vulnerable to getting bounced, thereby reducing the deliverability of emails. You should incorporate a double-opt step in the email address. By doing this, you will have a legitimate email address that can be used for customer communication.
- Include Large Forms. As you do surveys, never request your target audience to fill in massive forms. You should instead only focus on asking appropriate and essential questions. Moreover, do not ask for anything else other than the names and email address in the survey questions.
The email list is vital to every business, especially in today’s internet-driven world. Therefore, after reading through this article, you now are well-informed on how to create an email list template that will be beneficial to your business.