Client Rejection Letter (Format & Example)

As a company, receiving a client request can be a major morale boost. It is often an indication that your skills and reputation are in demand. This is why it can be complicated and scary to turn down a client, even when necessary. Here, we highlight everything you need to know to draft a polite and professional client rejection letter.

Saying no to a paying client might seem ill-conceived. However, some situations call for it. You can reject a client’s proposal if your past working relationship was difficult or if their values don’t align with yours. You can also say no simply because you don’t have enough time to take up the project.

While you want to communicate your rejection, you also don’t want to harm your relationship with the client. Achieving this will require you to be strategic and courteous.

Writing Tips for a Client Rejection Letter

Your relationship with your clients is crucial to your success as a business. This is why any interactions with them should be courteous and professional, including request rejections. When drafting a client rejection letter, remember the aim is to deliver your message without alienating the client. Here are some writing pointers to help you draft your letter:

  • Send the letter promptly. This will allow the client to make other plans or look for a different supplier, contractor, or company.
  • Thank the client for showing an interest in working with you. If they are a previous client, express your gratitude for past collaborations.
  • Mention why you are rejecting the client’s request or proposal. Are you short on manpower? Are you currently busy with another project?
  • Offer possible solutions. If you can handle the project at a later date, provide the client with this option. You can also refer them to a different company.
  • Encourage the client to contact you with future projects.
  • Maintain a polite and professional tone
  • Close the letter with your official name, signature, job title, and company letterhead
  • End on a positive note

Client Rejection Letter Format


{Client’s Name}

{Client’s Company Name}

{Client’s Company Address}

{City, State, Zip Code}

Re: {Proposal Description}

Dear {Mr./Mrs./Ms. Last Name},

This is in reference to your project titled {project name}, which we received on {date}. Thank you for the offer and the interest in working with {company name} on this. However, we are unable to proceed as your {job designation e.g., supplier} at the moment.

After careful consideration, we have decided to pass on this opportunity as {give reasons for the rejection}. If you are interested, we recommend {offer possible solutions e.g., recommend another company or different timeline}.

We hope our decision does not prevent future collaborations. If you have any questions or need further clarification on this matter, please contact us on {contact information}.

All the best in your project.


{Your Name}

{Job Title}

{Company Name}

Sample Client Rejection Letter

12 September 2020

Grace Hansville

THE Technologies

567 Main Street

Los Angeles, CA 34567

Re: Proposal to Supply Computers for New Branch

Dear Mrs. Hansvile,

Thank you so much for reaching out to Adept Solutions with your project. We appreciate your continued trust in our company’s services. Unfortunately, we cannot fulfill your request to supply you with computers for your new branch at this time.

Recently, our company received a large order from the state. We are currently working to meet these demands and have been temporarily rendered short of resources and manpower. However, we can avail of some personnel to your project on 23 October 2020 if you will still be interested.

Please know that we value you as a client and are sorry to disappoint you on this matter. Feel free to contact us on or 345 678 3457 if you need more information.

Thank you for your time and consideration.


Fiona Alexis

Managing Director

Adept Solutions

Client Rejection Letter (Word Template)

File Format
  • MS Word

Take Away

Saying no to a client is a business decision. You should never allow guilt or fear to influence your choice. That said, you should also strive to maintain a good relationship with the rejected client. Use your client rejection letter to politely explain why you have to say no. If you foresee a future with the client, welcome them to reach out to you on future projects. If not, state why you think your business is not a good match for them.

Most importantly, keep your letter short, factual, and to the point. Don’t let it read like a lengthy apology letter, as this will make you sound unprofessional and unsure.