Business Introduction Email (Template and Example)

Businesses, both new and established, communicate who they are and what they do through introduction emails. The intent of these documents is diverse and can vary from one company to another. Essentially, they can be used to land a new client, request an investment opportunity, arrange distribution, or propose a partnership.

A business introduction email is a document used by businesses to introduce themselves and their products, services, or employees to clients, investors, or distributors. It could also inform the reader of a new product, arrival, sale, or discounted service.

In this article, we outline everything you need to know to draft an introduction email.

What to Include in an Introduction Email

There are many different reasons a company would send a business introduction email. Aside from reaching out to a prospective client, the email can come in handy when introducing a new employee, product, service, or promotion. This means that you must capture your reason for writing in the subject line and opening paragraph to grab the reader’s interest. Here is what your email should include:

  • A subject line briefly mentioning your reason for writing.
  • A proper and personalized salutation that shows you know the client
  • If you have never communicated with the reader, include a line mentioning where you got their email address.
  • An opening paragraph that captures the essence of your letter
  • A detailed body explaining what you are introducing and how it solves the reader’s pain points.
  • You contact information
  • A strong but natural call-to-action
  • Your name, company title, and company name.

Writing Tips for an Introduction Email

Do you want to get your message across efficiently? Consider the following writing tips:

  • Always use a clear and direct subject line.
  • Mention how you got the recipient’s mailing address in the first paragraph
  • Keep your message short and to the point.
  • Never include information if you are unsure of its relevance.
  • Use a polite, friendly, and professional tone.
  • Include a call to action to encourage the reader to respond
  • Before sending your letter, proofread it and double-check for errors.

Business Introduction Email (Format)


{Client’s Name}

{Client’s Address}

{City, State, Zip Code}

Re: Introduction to {Name of Person/Product Being Introduced}

Dear {Mr./Mrs./Ms. Last Name},

I am writing on behalf of {company name} to inform you about {name of product/service/promotion/sale etc.}, which will be launched on {date}. By looking at your past interactions with our {products/services}, I believe this new opportunity will fit your interests.

{Company name} has been in business since {year}. In our {duration} of operation, we have served over {number} customers to satisfaction. This new {product/service} will {promote the product/service}.

If you are interested in this opportunity, kindly contact our customer service team at {contact information}. I have attached a brochure for more details.

Thank you for your continued loyalty. We look forward to sharing this success with you.


{Your Name}

{Job Title}

{Company Name}

Sample Business Introduction Email

30 November 2030

Penelope Ward

456 Linkin Park

Atlanta, GA 45636

Re: New Invoice Application

Dear Mr. Hansel,

I am glad to announce that Itil Technologies will be launching a new invoice application, the INAPP, on 12 December 2030. Due to your continued usage of our Business Email App, we believe this new development will benefit you and your company.

The INAPP is a remote application that tracks your spending and paid invoices in time. Essentially, it will help you manage all outstanding payments in a single window. I have attached a product portfolio for your perusal.

We are currently rolling out the beta version of the app to our loyal clients. If you are interested in this opportunity, kindly contact our customer care team at You can also reach us if you have any questions regarding the app.

We look forward to sharing this opportunity with you. Thank you for your continued loyalty.


Bernadette Jenna

Marketing Manager

Itil Technologies

Business introduction email (Word Template)

File Format
  • MS Word

Bottom Line

If you run a company, you may need to draft a business introduction email from time to time. This is the case every time you meet a new client, are looking for an investor, or are introducing a new product or service to existing clientele. You could also write it when changing your brand, team, or product prices.

When drafting this email, maintain a polite and professional tone. Familiarize the reader with your company in the first paragraph, then get straight to your reason for writing. For the best results, always close with a call to action.

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